If you listen to tech salespeople long enough, you would think buying a few subscriptions will magically double your revenue, eliminate all human error, and clean the office coffee pot.
The reality is a lot less flashy. Every year, business decision-makers dump thousands of dollars into technology that promises the moon, only to realize they bought an expensive digital paperweight. Technology is simply a tool designed to make your business more productive and profitable. When it works, it yields a solid return on investment. When it does not, it just causes unnecessary headaches.
